Privacy Policy.

This Privacy Policy describes how REI Transactional LLC ("REI Transactional," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website, contact us, apply for a loan, or communicate with us by phone, email, or text message. By using our website or providing your information to us, you agree to the practices described in this policy.

1.Who We Are

REI Transactional LLC is a private lender providing short-term, business-purpose real estate financing — including bridge loans, fix and flip loans, second position equity loans, and double close transactional funding — to real estate investors in North Carolina, South Carolina, Georgia, Tennessee, and Virginia. We are based in Clayton, NC. We do not provide consumer or residential mortgage loans; our products are for commercial and investment purposes only.

2.Information We Collect

We collect information you give us directly and information collected automatically when you use our website.

Information you provide

• Contact details — your name, email address, phone number, and mailing address.
• Deal and loan information — property addresses, purchase prices, rehab budgets, exit strategy, entity information, and other details you share when you apply or ask us to review a deal.
• Communications — the content of messages you send us by form, email, phone, or text.

Information collected automatically

• Usage and device data — IP address, browser type, pages viewed, referring site, and time spent, collected through cookies and analytics tools such as Google Analytics.
• Cookies and similar technologies — see Section 6 below.

3.How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the financing and services you request;
• Review, underwrite, process, and service loan applications;
• Communicate with you about your deal, your application, or your account — by phone, email, or text;
• Send you updates, resources, and marketing communications you have asked to receive;
• Operate, maintain, and improve our website and services;
• Detect and prevent fraud, and comply with legal and regulatory obligations.

4.SMS / Text Messaging Terms

5.How We Share Information

We do not sell your personal information. We share information only as needed to operate our business and provide our services, including with:

• Service providers — companies that help us run our business, such as our CRM, email and text messaging platforms, analytics providers, and loan servicing software, who are permitted to use your information only to perform services for us;
• Funding, title, and closing partners — title companies, attorneys, appraisers, and capital partners involved in underwriting, closing, or servicing your loan;
• Legal and compliance — when required by law, subpoena, or to protect our rights, property, or safety, or that of others.

For the avoidance of doubt, and as stated in Section 4, your mobile phone number, text messaging opt-in, and SMS consent information are never shared, sold, or provided to any third parties or affiliates for marketing or promotional purposes.

6.Cookies & Tracking

Our website uses cookies and similar technologies, including Google Analytics and Google Ads tags, to understand how visitors use our site, measure the performance of our marketing, and improve your experience. You can control or disable cookies through your browser settings, though some parts of the site may not function as intended if you do. We honor browser-based opt-out signals where required by law.

7.Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, loss, or misuse. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security. Please do not send sensitive information, such as full Social Security numbers or bank account numbers, by unsecured email or text.

8.Data Retention

We keep your information for as long as needed to provide our services, maintain your loan or account records, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take steps to securely delete or de-identify it.

9.Your Rights & Choices

Depending on where you live, you may have the right to request access to, correction of, or deletion of the personal information we hold about you, and to opt out of certain uses. You can:

• Opt out of text messages by replying STOP (see Section 4);
• Opt out of marketing emails by clicking "unsubscribe" in any email or contacting us directly;
• Request access or deletion of your personal information by emailing intake@reitransactional.com.

We will respond to verifiable requests as required by applicable law. We will not discriminate against you for exercising any of these rights.

10.Children's Privacy

Our website and services are intended for business and investment professionals and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

11.Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be posted on this page, and your continued use of our website or services after changes take effect means you accept the updated policy.

12.Contact Us

If you have questions about this Privacy Policy or how we handle your information, reach out to us: