Market Intelligence
for People Doing Deals

Straight analysis of the markets we lend in — North Carolina, South Carolina, Georgia, Virginia and Tennessee. Numbers, sources, and what they mean for your next deal.

Market Update

New construction homes in a Southeast subdivision

July 28, 2026 · 6 min read

The Headline Is Real. It Just Isn't About Your Market Yet.

Nationally, new homes now cost less than used ones for the first time in 50 years. In the South the gap is $700 — a rounding error. The real threat to your flip is not price. It is the builder buying down your buyer's interest rate.

Your Insurance Just Changed and Nobody Told You

North Carolina investors get a dwelling insurance increase on October 1 — and dwelling is the investor policy, not the homeowners policy that made the news. Add uncapped property taxes, materials up 4.6%, and a 165-day hold, and thin deals become losses.

A 25.4% Margin Against a 33% Cost Load

ATTOM says the typical flip earned 25.4% gross in Q1 2026. ATTOM also says rehab runs 20 to 33% of ARV. Put those together and an ARV miss no longer costs you profit — it costs you the deal. Here is how to underwrite it.

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Market Intelligencefor People Doing Deals

The Headline Is Real. It Just Isn't About Your Market Yet.

Your Insurance Just Changed and Nobody Told You

A 25.4% Margin Against a 33% Cost Load

Ready to Move on Your Deal?

Market Intelligence
for People Doing Deals